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Millsberry is a virtual city, created by General Mills in August 2004 as an integrated online environment and marketing tool. It has shops, homes, special events, and a newspaper called the Millsberry Gazette, which tells you happenings in Millsberry; and new features are frequently added. General Mills often uses product placement on Millsberry for several of its cereals. It's a web site targeted at elementary and middle school students, though it can be enjoyed by everyone. You must sign up to be able to fully access Millsberry.

Games are a user's primary means of earning Millsbucks, the currency of Millsberry. In addition to money, players may earn trophies for exceptional performance in many of these games; Trophies appear on a player's profile and may be displayed in the player's home, and in the Trick or Treat Extravaganza, you get trophies depending on how many treats you get. In the martial arts dojo, you will get a certificate if you get a yellow belt or above.

These games award intelligence points:

Countdown - A math game incorporating space-like elements
Editor in Chief - Create a newspaper by choosing the stories it will run
Lucky Charms Charmed Life - Collect all of the bowls of Lucky Charms and use magical charms to exit the forest maze without getting caught by the kids!
Millsberry Hide-and-Seek - a memory Game with Millsberry characters
Solver - A word-unscrambling game: this is an anagram game, to unsolve it to get some words, go to anagrammer.com
Sudoku - A version of the popular Japanese game Sudoku using Lucky Charms instead of numbers
Science Quiz -A quiz about astronomy, only in the Millsberry Academy Science Lab.

These games award fitness points

Archery Challenge: An archery contest where you pop balloons by firing arrows at them
Bumper Boats - Bump your opponent out of the ring. Choose from 12 different characters and play in tournament, free-for-all, or one-on-one mode.
Black Belt Karate: Earn belts by playing a game that simulates focus and coordination by practicing on a robot dummy. To earn higher belts, you must also complete a special task.
Hop-N-Drop - Try to remove all of the gym cushions by jumping on them, and then finish on the starting block.
Kelly Kimbell's Snowboard Slalom: A 3-stage snowboard race
Peabody Park Half-Pipe Competition: A skateboarding competition game
Rope Race: A timed rope climb
Sherman Home Run Derby: It's Home Run Derby time! Choose your batter and start swinging! You must use quick reflexes and proper timing to score as many home runs as possible.
Sink the Three: Mastery of the three-point shot requires flawless mechanics, unbreakable concentration, and practice... lots and lots of practice. That's why now would be a great time to stop by the gym and work on your three point shot—because you never know when the team's gonna need you to sink one at the buzzer!
Tricky Touchdown:This football challenge is far from a walk in the park. Will you score big or get sacked?

These games award civics points

Millsberry's Most Wanted: Match up bank robber's colors to make them disappear
Peabody Park Cleanup: Collect trash quickly before being caught by the squirrels
Galactic Defender Adventure: Protect planets from incoming asteroids

These games do not award civics, fitness, health, hunger, or intelligence points.

Peanut Butter Toast Crunch Swirl: A Plinko-like luck game in which players receive a free virtual box of Peanut Butter Toast Crunch when they play.
Wave Blaster: An arcade-style underwater shooter game. If you beat the game, you'll get Sylvie the Sofa for your house.
Peabody Park Fishing: A fishing simulation. You can also eat the fish you get, but sometimes you fish up things like boots.

Stats:

Fitness - Tells the player how physically fit their buddy is
Civics - Tells the player how much their buddy contributes to the community
Health - Tells the player how healthy their buddy is
Intelligence - Tells the player how smart their buddy is
Hunger- Shows the player how hungry or full their buddy is
Downtown

All shops are located in Downtown Millsberry. The shops are: Grocery Store, Furniture Store, Clothing Store, Recording Studio, The Downtown Entertainment Complex (Movie Theater), Museum, Mercantile Bank, Police Department, Post Office, Community Center, Home Entertainment Superstore, "Bookends" Bookshop, Peterson's Construction and Hardware Emporium, Pet Palace, Sylvane Lake, Tania's Hair Salon, Peabody Park, Town Hall, Millsberry Academy, and Tricks, Toys, & Games. All the items available in Downtown cost Millsbucks. You will probably come here more than once daily to do numerous activities.

Characters

When you sign up, you get a buddy, or character. This is a virtual person. You get to explore Millsberry through this characters' eyes. You can buy clothes for them, you can change their hairstyles, and even change how their mouth and eyes look (Sad, Angry, Happy, etc.) However, you cannot change their name, skin color, or nose style. This person has the stats listed above, and their stats need to be kept up with. The clothing store and hair salon, and grocery store sell items for your character. You can also get items for your character through special promotions, like the grand opening of the Home Entertainment Superstore, which gave every visitor a free t-shirt.

Food

Your character needs to eat food to gain health and stop being hungry. Food can be purchased at the Grocery Store, a shop in the downtown district. Food goes to your fridge or pantry, depending on whether or not it needs to stay cold. From there, you can eat it, or throw it away. The Grocery store has categories of food: Breakfast, Produce, Dairy, Canned Goods, Deli, Bakery, Drinks, Snacks, Toiletries, Meat and Fish, and Frozen Foods. You also get food at the Snack Bar, by fishing, and in the Academy Cafeteria. You also could have gotten space rations from Jenneira, which happened summer 2006, and are no longer available.

Special items

During holidays like the 4th of July, Halloween, New Year's, Thanksgiving, Hanukkah, and Christmas, Millsberry will release special holiday decorations and sometimes clothing. These are only available during the time near the holiday, so buy them while they are for sale. Some decor or clothing is only received when your character participates in a special event, and after the event is over, they are no longer available, and usually worth thousands of Millsbucks. They have had many special promotions where you got special items, like the Snowflake Token Contest, White Elephant Gift Exchange, Berry Lucky Charms Contest, and more.

Homes

When you sign up, you can also get a free home. This is where your furniture goes. You can decorate it with furniture to fit your tastes. You buy furniture at the Furniture Store, electronics at the Home Entertainmet Superstore, and toys at Tricks, Toys, & Games. You can also get furniture through special promos. If you go to the hardware store, you can add rooms, buy paint, change the way your exterior looks, and more. Whatever furniture objects you have but you don't put in your home will be displayed in your inventory. You can visit other members' homes by going to the Address Book and typing the buddy's name or member's username of the house you want to visit.

Yard sales

After you build a yard, you can hold a yard sale, and sell at the non-food items you have but don't want or use. You can sell things in your inventory, basement, bookshelf, or closet you are not using. You can't sell pets, pet letters, or food. Yard sales are a useful way to get quick money and to clean clutter out of your home. To get people to come to your yard sale, you have to pay for advertising in classified section of the Millsberry Gazette, but this is a small fee, it's only 50 Millsbucks for 1 day of advertising. You can also visit other people's yard sales by going to the classified ad section of the Millsberry Gazette.