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Disney Channel is a cable television network in the United States run by The Walt Disney Company. Disney Channel features family-oriented programming, much of it aimed at children of all ages. There is a morning programming block for younger viewers called Playhouse Disney.

Launched as a commercial-free premium channel (with the exception of advertisements for Disney entertainment products, see Mike's Super Short Show), the Disney Channel began with basic family programming of shows and movies. (It was then co-owned by The Walt Disney Company and Westinghouse through Group W.) The channel received a special citation from U.S. President Ronald Reagan in 1984.

Disney Channel at launch

The channel's first programming day began on April 18, 1983 at 7:00 a.m. Eastern, with an episode of Good Morning, Mickey!, which featured classic Disney short cartoons. Early programs shown on the network included Good Morning, Mickey!, Donald Duck Presents, Contraption, Dumbo's Circus, You and Me Kid and Welcome to Pooh Corner. The late night had The Adventures of Ozzie and Harriet, and other programming. Disney also published a complementary magazine, The Disney Channel Magazine, which featured program information. The Disney Channel programmed from 7 a.m. to 1 a.m. (18 hours) from its inception until December 1986, at which time it began 24 hour a day programming.

Three blocks period

In 1998, Disney Channel took on a revamped look and dropped the "The" in the network's name, and split the network into three programming blocks—Playhouse Disney, a block of shows aimed at preschoolers; Vault Disney, an overnight block that featured classic Disney shows that aired on the network since its inception and movies such as Zorro, The Mickey Mouse Club, and The Love Bug ; and the most distinct block, running from afternoon to late evening, called Zoog Disney, which was a programming block aimed at preteens —Even Stevens, Lizzie McGuire, Smart Guy, The Famous Jett Jackson, So Weird, etc. Zoog Disney also connected Disney Channel viewers and the computer, by allowing kids to interact with games and see their screen names on television. The programming block also featured anthropomorphic characters called Zoogs. They began to carry break interruptions (not advertising commercials, but promos from the network).

2000-2002: New shows, new graphics, new format

While Disney Channel moved from premium cable to basic cable on January 1997, most of the design elements have changed three years later. The Zoogs were redesigned, and the channel's logo (which featured a 1930s-era Mickey Mouse on a black Mickey ear-shaped TV), introduced in 1997, was changed to reflect the Zoog Disney image.

From 2000 through 2002, ratings grew higher with such shows as Even Stevens, Kim Possible and others. Lizzie McGuire became the network's banner show, and was the highest-rated program on the network. Reruns of Lizzie continued to outrate competing shows, including those from Disney Channel itself. This led to the termination of Vault Disney and all other classic Disney programming in September 2002. To complement the change, Disney Channel changed their logo at that time. This is seen by most Disney Channel fans as when the network jumped the shark.

Today

The channel has become well known in recent years for its Disney Channel Original Series. Today's Disney Channel runs original programming such as That's So Raven which is the network's highest rated original series of all-time. [1]. That's So Raven made history as the first Disney Channel series to beat the 65 episode mark and get 100 episodes. Other hit shows on Disney are Phil of the Future, The Suite Life of Zack and Cody, Kim Possible, and Hannah Montana, (The first three which have been shown on ABC after debuting on Disney Channel, including That's So Raven), along with former ABC sitcoms such as Boy Meets World and Sister, Sister. Other shows aired by Disney Channel include: The Emperor's New School, The Proud Family, Brandy & Mr. Whiskers, American Dragon: Jake Long, The Buzz on Maggie, Lilo & Stitch: The Series, Naturally, Sadie, Life with Derek, Shorty McShorts' Shorts and The Replacements.

Most of Disney Channel's programming today does not heavily feature the "classic" Disney characters such as Mickey Mouse, Donald Duck, Pluto, and Goofy. The characters appear on occasion, especially during the holidays on movies such as Mickey's Once Upon a Christmas. The decision to reduce classic character programming was made after the Disney Channel realized that reruns of Disney Channel Original Series were beating classic Disney shows, and the September 2002 termination of classic programming grew out of that fact[citation needed].

The network is based in Burbank, California, a short distance from Disney headquarters.

Disney Channel now also airs commercials for Reese's Puffs, Cinnamon Toast Crunch, Yoplait, and McDonald's (Playhouse Disney)

Programming

Series produced by Walt Disney Television or production companies unrelated to the Walt Disney Company used to make up most of the schedule, but with the explosion of Disney Channel Original Series, less of these series air on the channel. The only non-original productions airing on Disney (not including the Playhouse Disney lineup) as of September 2006 are Sister, Sister, Boy Meets World, The Little Mermaid, Buzz Lightyear of Star Command and The Lion King's Timon and Pumbaa.

Playhouse Disney still airs in the mornings from 6 a.m. until noon.