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By the end of the 1980s, Ted Turner's cable TV conglomerate had acquired the MGM film library (which included the older catalog of Warner Bros. cartoons), and its cable channel Turner Network Television had gained an audience with its film library. In 1991, they purchased animation studio Hanna-Barbera Productions and acquired its large library. The Cartoon Network was created as an outlet for Turner's considerable library of animation, and the initial programming on the channel consisted exclusively of re-runs of classic Warner Bros. and MGM cartoons, with many Hanna-Barbera TV cartoons used as time fillers. Most of the short cartoons were aired in half-hour or hour-long packages, usually separated by character or studio-"Down With Droopy D" aired old Droopy Dog shorts, "The Tom and Jerry Show" presented the classic cat-and-mouse team, and "Bugs and Daffy Tonight" provided classic Looney Tunes shorts. Today, only Tom and Jerry remains on the network.

In 1994, Hanna-Barbera started production on The What-A-Cartoon! Show (also known as World Premiere Toons), a series of creator-driven short cartoons that premiered on Cartoon Network in 1995. It was the network's third original series (the second was Space Ghost: Coast to Coast and the first was The Moxy Show). The project was spearheaded by several Cartoon Network executives, plus Ren and Stimpy creator John Kricfalusi (who was an advisor to the network at the time) and Fred Seibert (who was formerly one of the driving forces behind the Nicktoons, and would go on to produce the similar animation anthology series Oh Yeah! Cartoons).

In 1996, Time Warner purchased Turner Broadcasting, and with it the Cartoon Network. The Cartoon Network gained access to the Warner Bros. cartoon library from the 1950s and 1960s. The Cartoon Network also joined an alliance with The WB which gave them rights to WB cartoons from the 1950s - 1980s and newer cartoons like Road Rovers, Swat Kats, 2 Stupid Dogs, Captain Planet and the Planeteers, Animaniacs, Freakazoid, Pinky and the Brain and Tom & Jerry Kids.

Time Warner changed the direction of Hanna-Barbera Productions (the production studio now being known as Cartoon Network Studios), and focused the studio exclusively on creating new material for the Cartoon Network channel (which were baptized Cartoon Cartoons). These productions include: Dexter's Laboratory (1996), Johnny Bravo (1997), Cow and Chicken (1997), and The Powerpuff Girls (1998) (all of which were shorts, previously launched on What a Cartoon with the creative work of Hanna-Barbera Art Director Jesse Stagg), and more recently Codename: Kids Next Door(2003), Foster's Home for Imaginary Friends (2004) and Camp Lazlo (2005). To free up airtime for new shows the listed classics were retired.

The Cartoon Network has shown cartoons from other studios such as Ed, Edd n Eddy (1999, a.k.a. cartoon), Courage the Cowardly Dog (1999, Stretch Films), Mike, Lu & Og (1999, Kinofilm Studios), Sheep in the Big City (2000, Curious Pictures) and Codename: Kids Next Door (2002, Curious Pictures)

The older Hanna-Barbera cartoons, as well as the entire Warner Brothers Looney Tunes and Merrie Melodies library and non-Tom and Jerry cartoons made by MGM such as those made by Tex Avery have been largely moved to the nostalgia-themed Boomerang sister network.

In recent years, Cartoon Network has also made attempts to attract viewers outside its core audience (young children about eight years old). Their Saturday-night cartoon block Toonami consists of acceptable-for-preteens and teens anime from Japan, as well as some American animation, while a late-night cartoon block called Adult Swim shows more risque, teenage- and adult-oriented cartoons (with a combination of anime and American-produced comedies such Futurama and Family Guy). On April 17, 2004, Toonami was moved to Saturday evenings and the afternoon slot was filled with Miguzi, showing action-oriented American, French, and Japanese TV shows aimed at a slightly younger age group than Toonami.

In June of 2004, Cartoon Network relaunched itself, with a new logo and slogan, "This is Cartoon Network." The bumps now featured 2D cartoon characters from their shows interacting in a CGI city composed of sets from their shows. Nearly all of Cartoon Network's classic cartoon programming had been replaced by new programming, except for Tom and Jerry, a longtime staple of the Turner networks. As of 2006, the new slogan was "Cartoon Network-- Yes!.", as spoken by Fred Fredburger, a character on The Grim Adventures of Billy and Mandy.

Recently, Cartoon Network introduced a new programming block for pre-schoolers called Tickle-U. Half of the content on the block are imported British preschool programming (some of them re-voiced), while the other half are original material. Tickle-U featured a CGI world and about three CGI characters that would greet viewers, play games, and introduce the next program. In recent months, the whole Tickle-U concept was taken off the air. Most of the programs that were a part of the Tickle-U block are now part of Cartoon Network's weekday morning line-up, with the addition of A Pup Named Scooby-Doo and Krypto the Superdog.