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An E-card is a postcard, sent by means of the Internet, usually through e-mail.

A users sending an e-card to a person would select a pre-written card style with image and message, and would add their own personal message, and specify the recipient's e-mail address. On sending the card, the recipient would receive an e-mail with a link to the e-card provider's webpage, and this link would go to the e-card as a webpage, with the sender's personal message and card. Note that the actual card is not usually sent through the e-mail, but only a link to the card hosted as a website.

There are five common types of visual E-Cards. "Flash Animated" which use Macromedia's "Flash" software, "Postcards" which use static (non-moving) images, "Animated" cards which are similar to Postcards yet may have some minor repetative movement, JavaScript cards which typically combine Postcard images with some kind of JavaScript-based animation, and most recently Talking greeting cards.

Flash Animated cards are typically the most advanced and popular cards. Flash Animated cards are typically used to create a full animated effect, similar to an animated cartoon. They can also be interactive, asking the viewer to perform an action or press a button.

Postcards are the oldest form of E-Cards and are still popular. They typically show more artistic or nature images such as animals, mountains, sunsets, people, or other scenic scenes.